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Indianapolis (December 1, 2010) – It was announced at today’s International Motorsports Industry Show in Indianapolis that MasterCraft Safety has acquired Impact! Racing from Bill Simpson, a pioneer and ambassador in motorsports and safety solutions. The brand will be known as Impact! Racing by MasterCraft Safety and will be managed by MasterCraft Safety. “I am honored that Bill has entrusted me to take his company and safety innovations to the next level under the MasterCraft Safety name,” said MasterCraft Safety CEO, Robbie Pierce. “As a result of the fusion of our companies, we have united the best of both worlds by bringing motorsports such as NHRA and NASCAR together with desert and short-course off-road racing. With Bill staying on as an ambassador and consultant for Impact! Racing by MasterCraft Safety, we will bring racing to a new audience and we hope to convert loyal fans and advocates.” As the leading manufacturer of performance off-road suspension seating and other vehicle safety equipment for more than 30 years, MasterCraft Safety has always aspired to broaden its product offering. The business-based acquisition immediately fulfills this goal through the addition of Impact! Racing’s footwear, gloves and helmet product lines. Sales, operations and manufacturing will continue to be headquartered at the existing Impact! Racing facilities in Brownsburg, Ind. “I have loved every moment with this company,” said an emotional Bill Simpson, founder of Impact! Racing. “It’s no secret that I’m getting older. It’s time for me to pass the torch to someone that I know, trust and respect. I knew in my heart that I wanted someone who was as passionate and involved in racing and safety as I have been throughout my career. I can think of no one better than Robbie.” MasterCraft Safety is an industry-leading international manufacturer and innovator of performance and recreational safety devices, best known for the suspension seats that have nearly become standard issue in the harsh environment of desert racing. In addition, MasterCraft Safety’s diverse product line includes SFI-approved, six-point camlock restraints used in NASCAR, suspension seats used in military response vehicles, and SFI-approved window safety nets and suspension limit straps used for short course racing. |
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Safety Solutions, Inc. Joins the Team at Simpson Performance Products
TUESDAY, DECEMBER 7TH, 2010
New Braunfels, TX (December 7, 2010) – Simpson Performance Products, the industry dominant brand in racing safety for more than 50 years and Safety Solutions, Inc., backed by 18 years of restraint engineering knowledge have joined forces. United by the common mission of making the sport of racing safer, the acquisition of Safety Solutions gives Simpson Performance Products a broader racing safety portfolio and enhances opportunities for future growth and development within the industry. Trevor Ashline, President of Safety Solutions commented, “I am excited about the growth and opportunities that are ahead. I look forward to working with the Simpson team, pooling our resources and experience to continue bringing innovative safety technology and product choice to the sport of racing. Safety Solutions’ customers will continue to be able to get the same great product technology they are accustomed to, and more. “Simpson has worked closely with Trevor Ashline and the team at Safety Solutions About Safety Solutions, Inc. After receiving his engineering degree from Rochester Institute of Technology, Trevor Ashline began his career in the automotive industry in Detroit where he worked for 9 yrs. as a Restraint Engineer/Program Manager for restraint companies, such as Takata, Allied Signal and Autoliv. In 2001, after relocating to the Carolinas, Ashline started Safety Solutions and developed the first of many head restraints and other components for racing safety systems. Ashline is a sought after industry expert and has written numerous industry papers including SAE Paper 2008-01-2969: Occupant Compartment Updates for Side to Side Vibration in a Fuel Funny Car. In 2008, Safety Solutions won the NCMA Safety Innovation Award. About Simpson Performance Products, Inc. Since 1959, Simpson Race Products has been manufacturing products for racing safety, including drag parachutes, the flagship Simpson product. That is over 50 years as one of the most recognized brands in racing safety, protecting the driver and crew from head to toe with helmets, fire retardant racing suits, restraints, shoes and gloves. Simpson racing suits, team apparel and sublimated shirts are created at its 53,000 sq. ft. manufacturing facility in Harbor City, CA. Helmets, restraints and parachutes are manufactured at its 80,000 sq. ft. headquarters in New Braunfels, TX. Simpson is the preferred safety gear of championship race teams such as John Force Racing, Stewart-Haas Racing, Marketing Contact: |